Join us for the next Starting a Conversation talk with MA candidate – Adam Kunis on Thursday, March 14, 2022, from 12 noon to 1pm.
The goal of this research is to understand how tourism destinations were affected by COVID-19. This research took place in Canada’s Thompson Okanagan, an important tourism region in British Columbia’s Interior. In this region, the natural environment lends itself well to outdoor recreation which provided a socially distanced safe alternative to other tourism activities.
The researchers partnered with the Thompson Okanagan Tourism Association to interview regional adventure tourism organizations to better understand how they were impacted by COVID-19, how they were dealing with the challenges from the pandemic, and the support needed from the government and community. This research highlights the importance of local markets for tourism destinations, value network relations, and the adventure sector’s unique approach to pandemic adaptation and innovation.
Adam Kunis is a graduate student at the University of British Columbia Okanagan in the Interdisciplinary Sustainability program. Passionate about adventure recreation and travel, he has visited adventure tourism destinations across the world giving him a unique insight and understanding of the industry. When COVID-19 disrupted the tourism industry, he was keen to understand the impact of the pandemic on adventure communities and assist adventure communities in their recovery.
Pls note this will be a hybrid event. Join us in person in Arts 368, or on-line via Zoom .